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Coco Rocha is Dancing with Herself for White House Black Market

Supermodel, co-host of TV’s The Face and all-around Canadian beauty, Coco Rocha, is taking center stage/tabletop for White House Black Market’s Spring 2013 ad campaign.

Dancing her way through six head-to-toe workwear looks from the White House Black Market WorkKit Collection, Coco brings a sense of vibrancy and freshness to an otherwise static, robotic work environment. Photographer and director Ellen Von Unwerth captures the images for the spring collection, which stresses an easily swappable modular wardrobe based on a minimalistic palette of black, white and the introduction of one other colour each season (this time being fuchsia).

Noticeably, Coco's hair is back to brunette, but regardless, she still appears fierce and fiery as she shimmies around the sterile set. Did you know that she has a background in Irish clogging and was actually scouted at one of her dance competitions? That explains a lot.

For last season's White House Black Market ad campaign, she stunned us all by tapping like a pro, shifting outfits while never missing a step. Since the campaign has done so well — and since we love watching models dance — Black Market asked her back. Now, the just-released video created and produced by New York-based creative agency ceft and company, under the creative direction of Ucef Hanjani, proves she's still got the moves like Jagger, and can quite effortlessly make like Billy Idol and dance with herself. Check it out below and let us know what you think of a) the dancing, b) the clothing, or c) all of the above.


 

Images via White House Black Market

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