With less than four weeks to go until Mercedes-Benz Fashion Week Australia moves into its new home at Carriageworks, organisers have released the official schedule. And the venue switch isn’t the only change afoot.
This year’s event will be opened by Camilla and Marc in honour of their 10-year anniversary. Jayson Brunston and Aurelio Costarello will also be celebrating milestones of 10 years and a whopping 30 years respectively, while MBFWA mainstays Bec & Bridge, Alex Perry, Romance Was Born, Maticevski and Manning Cartell will be making a return to the catwalk.
But, with MBFWA touted as a springboard, it’s the fresh additions to the lineup that look to be particularly worthy of all the long lines and uncomfortable heels. A number of newcomers we’ve already had our eyes on for a while, including the Lady Gaga-approved Phoenix Keating and moody sister label Serpent & The Swan. Sydney girls Rachelle Sinclair and Fay Ogunbadejo of Kahlo will be bringing their brand of androgynous luxe to presentation space The Box, and Vanishing Elephant will no doubt draw a strong following to their TBC off-site show.
So who won’t be showing? Interestingly, not a single brand represented by boutique agency MCMPR is to be found on the preliminary schedule. This includes Gary Bigeni, Yeojin Bae, Carl Kapp, Magdalena Velevska, Friend of Mine and Zimmermann, the last of which is swapping Sydney for New York.
And while Josh Goot and Dion Lee pulled the plug on MBFWA just weeks before the event last year, this time they’re saving you from any delayed disappointment by not even registering.
As we revealed back in October, this year will also mark the inaugural Premiere trade show aimed at upping the number of wholesale orders placed by national and international buyers. Oh, and the food! This year you can use those hefty glass bottles of Acqua Panna water to wash down snacks from Fresh Catering instead of taking them home as doorstoppers.
Mercedes-Benz Fashion Week Australia Spring Summer 2013/14 will take place from April 8 – 14 at Carriageworks Sydney.
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