Ralph Lauren created Fashion Targets Breast Cancer in 1994 after losing a close friend to the disease, which encouraged him to use his contacts within the fashion industry to increase awareness and raise money in order to fight the disease. Fashion Targets Breast Cancer was subsequently launched in the UK in 1996 by Breakthrough Breast Cancer, and to this day, it remains the charity’s flagship fashion campaign.
Each year, Fashion Targets Breast Cancer unites some UK high street favourites with well-known celebrity faces, and this year they’re having a famous mother and daughter theme, as they’ve enrolled the support of Sharon and Kelly Osbourne and Pearl and Daisy Lowe.
The famous family duos will front the Fashion Targets Breast Cancer ad campaign, urging us to invest in pieces from this year’s collection to support the cause. 30% of all of the pieces purchased will be donated, and this year we can expect to see retailers such as M&S, Topshop, Warehouse, Laura Ashley, Debenhams, mywardrobe.com and River Island. Plus, the price points range between £2 and £275, so there’s definitely something for everybody’s taste or budget!
About the initiative, Kelly Osbourne states, “Fashion Targets Breast Cancer is all about British retailers uniting to raise vital money for a cause that affects almost 50,000 UK women a year. I’m so happy to be in the campaign with the most important woman in my life – my mum. I'm urging everyone to Wear Your Support – visit fashiontargetsbreastcancer.org.uk.”
So, do as Kelly Says and hit their website to find out more and wear your support!
Images: Simon Emmett for Fashion Targets Breast Cancer / Breakthrough Breast Cancer