If you haven’t yet laid your eyes upon Erdem’s Pre-Spring/Summer 2014 collection, you’re missing out. The inspiration behind the latest collection stems from the sense of escapism mixed with that feeling of excitement triggered when you venture somewhere new, which was initially instigated upon the designer seeing old photographs of his own mother on holiday.
The collection swings between dainty dark floral day dresses and light elegant lace separates, with the fabrics of choice being a mix of sheers, tweeds and leather pieces. There’s a clear battle between the perceptions of the female form too, as the collection opts for clearly feminine attire in the form of flowing dresses and flared skirts, versus a more androgynous vibe portrayed via sharp tailored suit numbers. The collection definitely caters to both kinds of style tribes.
The floral detailing comes in the form of delicate prints or bead embellishment (below left), appearing on both sheer and leather pieces, which makes for the perfect summer trend. Check out the floral leather jacket (below right) for instance, it’s got the aesthetics of a cool biker jacket but then it’s beautifully decorated with a floral print.
The overriding colour palette of choice varies between black and white with the obvious addition of colourful floral detail. Perhaps, the choice of black and white for a Pre-Spring collection was somewhat influenced by the dreary British weather! Darker pieces are perfect for those gloomy weather days, whereas whites always fit in well when the sun decides to come out.
To sum up, it’s one collection that fits all, be it feminine or masculine styles for both sunny and not so sunny days.