Above: Isabel Marant wearing a dress from her forthcoming H&M collection. The image was shared over Twitter this morning by the Swedish retailer, and it's our first look at the French designer's foray into fast fashion.
Marant's decision to collaborate with H&M came as a surprise: high street retailers have long looked to her haute-cool everywoman designs for "inspiration" — why was she now giving her copiers a seal of approval?
But still, consider me interested. As we previously reported, the designer is creating her H&M collection as an "ideal wardrobe," which sounds … you know, ideal. (She'll also be unveiling, for the first time ever, designs for guys and kids.)
As for the dress above: maybe it's not something to cherish and love forever, but if it were hanging in your closet, you might wear it again and again and again.
Isabel Marant for H&M will be available on November 14.