MinkPink couldn’t have picked a more appropriate face for its trippy Global campaign than human kaleidoscope Chloe Nørgaard.
The Coachella-apropros Global collections are MinkPink’s extension into the U.S. market. Last season, they featured an all-Australian lineup of faces including Montana Cox, Rachel Rutt and token Kiwi Zippora Seven, with styling and photography courtesy of Sydneysiders Pip Vassett and Elvis De Fazio respectively.
For this season's 'Lala Land,' they’ve tasked New York-based Nørgaard to pose as a modern-day Venice Beach flower child with her lavender-tressed actress girlfriend Daveigh Chase: Best known for playing Rhonda Volmer on HBO’s Big Love, but who we’ll always unwittingly remember as The Ring’s nightmare-inducing Samara Morgan.
Last month, Chloe was profiled on WWD’s Model Call as one to watch. She’s been prominent on the blogosphere for a while, but has recently hit the runway for Rodarte, Nicole Miller, Ashish and Roksanda Illincic’s Fall 2013 collections. MinkPink has been kitting out Sydneysiders since 2005, but in recent years has found stockists in overseas retailers including Harrods, Urban Outfitters, Shopbop, Aritzia, Barneys NY and Nordstrom. So it’s a match in more than just the colour department.
The campaign was shot by California native Mike Piscitelli, with multi-talented Sydney man Mark Vassallo responsible for the full-on styling. Check it out in its polychromatic entirety at MinkPink.com.