Piggybacking on a New York Times article last year, which dubiously reported that "among young Parisians, there is currently no greater praise for cuisine than 'très Brooklyn,' a term* that signifies a particularly cool combination of informality, creativity and quality," Vogue's newest issue includes a ten-page editorial trumpeting "New York's Left Bank" called "Bonjour, Brooklyn."
The lead copy: "Models, writers, actors, and artists have been flocking to New York's Left Bank for its destination restaurants, bustling farmers' markets, Parisian-style parks, and passionate dedication to l'art de vie. Welcome to the new bohemian chic."
Shot by Boo George and styled by Tabitha Simmons, the editorial features top models Lily Aldridge, Devon Aoki, Sasha Pivovarova, Jourdan Dunn, Angela Lindvall and Christina Kruse (as well as artists Elliott Puckette and Glenna Neece**) photographed in Brooklyn with their kids.
Finally, a Vogue-approved tour of the borough: the restaurant Rucola in Boerum Hill, the Bedford Cheese Shop in Williamsburg, the Army Plaza farmer's market, on the streets of Dumbo, at the carousel in Brooklyn Bridge Park, at the Botanic Gardens and at Sugar Shop in Cobble Hill. (Links go to individual shots.)
The borough is much larger and more diverse than Vogue gives it credit for, but then no one would expect the fashion glossy to spend much time fawning over neighborhoods like Bensonhurst, Brighton Beach, Bay Ridge (home to many different immigrant communities) or Bed-Stuy, Flatbush, East New York (which are quite poor and predominantly Black and Hispanic). The photos really are adorable but still. Rent's already so damn high and the effects of gentrification so devastating that it really would be better for everyone if Vogue would just keep out.
(Kudos though, for representing some of Brooklyn's diversity by tapping two non-white models, Aoki and Dunn.)
You can check out the spread in Vogue's August Issue and via the Forums.
*Actual young Parisians had never heard the term prior to the Times story.
**The latter is a sometimes-model who also happens to be the wife of Rag & Bone founder Marcus Wainright.