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Lucky Magazine Has a New Look: Patrick Demarchelier Photographs Blake Lively for September 2013

Patrick Demarchelier for Lucky Magazine

Patrick Demarchelier for Lucky Magazine

Blake Lively is on the cover of Eva Chen's first issue as the new Editor-in-Chief of Lucky (hiring the former Teen Vogue beauty editor was one of Anna Wintour's first moves after being appointed creative director of Condé Nast) and she looks great, there's no way around it. Under Chen and Wintour's leadership, the publication is going in a new direction and taking a more aspirational approach to fashion than it has in the past — “Wintour has always believed that the fashion content of Lucky should cover a wide range of prices,” was how one Condé spokesperson put it to WWD

Lucky's September Issue cover, photographed by Patrick Demarchelier, is no-bones-about-it beautiful, no matter how you feel about Lively and robin's egg blue (I guess she's fine but her existence really has no bearing on my life and in fact looking at her for too long is nauseating and so flattering!, respectively). The accompanying fashion spread is mostly very nicely done, but the image Lucky's sending around for coverage (below) is beyond weird. Look, I love a good ol' moss-colored cable knit sweater with sequin embellishment as much as the next girl, but pairing one with a sheer floral maxi skirt with a thigh-high slit? It's possible that my tastes lean conservative and I don't have the sensitivity to adequately appreciate the genius of this creative vision, but hmmm. 

The issue hits newsstands on August 6th. 

Patrick Demarchelier for Lucky Magazine

Patrick Demarchelier for Lucky Magazine

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