At first we were a bit surprised by word of the partnership between Ruby Rose and JAG Jeans. Especially since it appeared there wasn’t going to be any toning down of the former's boundary-pushing personality. But the label that's known for making fancy mum jeans got exactly what they needed when they hired Ruby to breathe new life into the brand.
And it appears JAG doesn't have eyes for anyone else these days. Not only have they signed up Ruby for another round, but they’ve fired the dude she was dancing around and making out with in the first campaign. Because why hire two models when you can just play the androgyny wild card and have Ruby be the girl and the guy?
For the brand’s latest campaign, Spring 13/14’s aptly titled ‘Androgynous’, Rose shows off her feminine side in stiletto heels, sequins and a sweet peach blazer before releasing her inner tomboy and making us do quite the double take. As Ruby says in the behind the scenes video, this could make a lot of boys seriously confused about where their sexual tendencies lie.
JAG has admitted that what they were missing in previous years was relevance, and considering fashion’s obsession with boys being girls and girls being boys is bigger than ever, their latest campaign couldn’t be more on point.
Now tell us, do you prefer Ruby with or without the Y chromosome?