Tomorrow morning, the official Mercedes-Benz Fashion Week schedule will kick off with BCBGMaxAzria's Spring 2014 runway show. And then, for the next month, prepare to be bombarded by high-octane fashion images on this website and others.
To get a glimpse of how frenzied Fashion Week preparations can get, today we attended the hair and makeup tests for BCBGMaxAzria and sister label, Hervé Leger. Because photographs from tomorrow's runway will beam all over the world almost instantaneously and will then screen practically on loop (a video of last season's BCBG show greeted me in the reception area) into next year, the stakes for tomorrow's show are high. Everything has to be perfect; there literally can't be a hair out of place.
Spring 2014 beauty looks for BCBGMaxAzria and Hervé Leger were created by NYC-based hair salon Bumble & bumble and makeup giant Sephora. Both teams gathered at the BCBG showroom today to test out the full beauty looks for both shows and fine-tune them in conjunction with the design group's Chief Creative Officer Lubov Azria. (Azria also happens to be our September guest editor.)
Two things of note:
- The models booked for today's tests (one girl per label) will appear on the runway for their respective brands later this week. (As opposed to traditional fitting models, who work in the showroom but don't typically walk the runway.)
- Although I want to say Leger's intense smoky eye was the most dramatic event of the day, I'd be remiss not to mention the minor fire that broke out in the studio, prompting an evacuation. No one was hurt (as far as I know); everyone gathered downstairs was treated to the amusing sight of models loitering on 41st Street in bathrobes.
See the looks here: