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TIFF 2013: NKPR Brings “IT” Back Through the Lens of Caitlin Cronenberg

Continuing this merry season of TIFFmas giving, NKPR’s IT Lounge once again became a hot topic of conversation among festival guests and celebrities. Each year, the swanky gifting suite hosts its own portrait studio and doles out a bevy of bountiful goodies to attendees, all in the name of bringing “IT” back.

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The resident photographer of last year’s portrait studio was the inimitable Patrick Demarchelier, but decking out the NKPR offices in twee modern vintage sensibilities, celebrity snapper Caitlin Cronenberg took her seat behind the lens.

“I’ve always loved working with Natasha [Koifman] and the NKPR team. They’re so ambitious in their approach, and their creativity was perfectly aligned with my vision for the project,” says Cronenberg on her time at the IT Lounge. “Our goal is for the subjects to feel like they have walked into a home or comforting getaway. We hope to create an environment that is set apart  from a typical photo studio where each person who visits will have a portrait taken that is very editorially driven.”

Over the years, Cronenberg has steadily built her portfolio, which includes images of Robert Pattinson, Nina Dobrev, Daniel Radcliffe, Sarah Gadon and Michael Fassbender, with editorial spreads for Vogue Italia, French Elle, L’Uomo Vogue, Vanity Fair and The New York Times.

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Among the names who visited the lounge was a rolling credit of Canadian talent, from eligible bachelors (although, it’s right to say that Brad Smith is a bachelor no more), to Degrassi actors, Maple Leafs and music stars. Kardinal Offishall and JRDN were sure to stock up on their lounge goodies, which this year included Roots sweats and leathers, Tweezerman Slant Tweezers, Avon Start Something Bracelet, Colgate SlimSoft toothbrush, AQUAhydrate, Bottlegreen, YO SOX, Barilla pasta, Cold Stone Creamery gift cards, SKYY Vodka cocktails and Uber gift cards, DAVIDsTEA Movie Night tea and Perfect Mugs.

The Vampire Diaries’ Sara Canning sat for a gorgeous portrait, as did Life of Pi actor Irrfan Khan (above). In between their snaps, guests snacked on pasta and ice cream, sipped SKYY Vodka’s signature TIFF cocktails and got comfy in their Roots sweats. And a good time was had by all, til next year when I can’t even imagine who the next celebrity snapper could be… guesses?  

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Images via NKPR and Caitlin Cronenberg

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