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Target Announces Collaboration with Peter Pilotto; Will Be Available Internationally Via Net-A-Porter

Cara Delevingne closes Peter Pilotto Fall 2013 / Image: IMAXtree

Cara Delevingne closes Peter Pilotto Fall 2013 / Image: IMAXtree

Image: Target

Image: Target

Phillip Lim's Target collaboration may have just launched ("just" means yesterday morning), but the mega-retailer has already announced its next design partnership.

Today, in concert with label's London Fashion Week runway show, Peter Pilotto and Target revealed that they were in business together and were gearing up to launch a limited-edition range in Spring. 

Peter Pilotto and Christopher De Vos (right) are the two designers behind the London-based brand, which was once a pioneer in the world of digital prints, now a ubiquitous trend. Like other Target collections, the capsule — comprised of women's apparel, accessories and swimwear — will err on the side of cheap, with most pieces set to retail for under $60.

How is this Target collaboration different from all other Target collaborations? One interesting development is that the mass market retailer is joining up with luxury e-commerce site Net-A-Porter, which will make the line available to international shoppers (a smart way to expand the market, for a partnership with a brand that has high fashion cache but little mainstream recognition) and, according to the press release, offer "a curated assortment of the limited-edition Target collection."

The preview video:

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