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Saint Laurent Music Project: Hedi Slimane Taps B.B. King, Jerry Lee Lewis and Chuck Berry for New Ads

Hedi Slimane's latest photographs for the Saint Laurent Music Project, of rock and blues legends B.B. King, Jerry Lee Lewis and Chuck Berry, have just been released. Previous subjects for the photo series included Courtney Love, Marilyn Manson, Daft Punk and Kim Gordon, whose contributions to popular music occured more recently than the latest crop of campaign stars. With his newest ads, Slimane seems to be expanding the label's connection to music and musicians beyond the leather-trousered badassery of contemporary rock 'n' roll, to the genre's legendary beginnings — to its soul. Whether or not that's an interesting and/or appropriate direction for Saint Laurent Paris … we'll have to see. 

Chuck Berry in Saint Louis, Missouri on September 7th, 2013 / Image: YSL

Chuck Berry in Saint Louis, Missouri on September 7th, 2013 / Image: YSL

Jerry Lee Lewis in Nesbit Mississippi on August 15th, 2013 / Image: YSL

Jerry Lee Lewis in Nesbit Mississippi on August 15th, 2013 / Image: YSL

Image: YSL

BB King in Las Vegas on September 8th, 2013 / Image: YSL

Related: Hedi Slimane’s Directorial Debut for Saint Laurent is Lovely [Video]

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