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Proof Wearable Tech is Fashion’s Next Frontier? Burberry’s CEO Joins YSL’s Former CEO at Apple

Image: WENN

Image: WENN

Speaking of embracing your own bad taste, it's time for a tacky romantic metaphor: Once upon a time, the fashion and tech industries were eyeing each from across the bar. This went on for years, with only feigned indifference to fan the flames of their love; finally, their mutual friend Money brought them together, and so the two alphas started dating flat-out. 

At first, things were totally casual: Remember when CFDA head Diane Von Furstenberg took a walk down the runway with Google's Sergey Brin?

But lately, it's gotten serious: In July, Yves Saint Laurent's former CEO, Paul Deneve, left the famed French fashion house to explore a new relationship with Apple. 

And today, we've learned that another luxury brand's CEO, Burberry's Angela Ahrendts, has surrendered to Apple's siren song. 

Ahrendts will join the Cupertino-based technology company as its head of retail and only female executive. Some speculate that Apple is attracting top fashion talent ahead of the rumored release of the iWatch, a wearable technology which would compete with Google Glass. Analysts project that the market for wearable tech accessories is set to grow astronomically within the next 3-5 years. 

Burberry designer Christopher Bailey will take over for Ahrendts as CEO. 

[Apple Hires Burberry C.E.O.The New York Times]

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