So here’s my confession: Last Wednesday I bailed on Toronto Fashion Week to attend the first international store opening of White House/Black Market in Yorkdale Mall. Of course, you can forgive my truancy from the tents because this was quite a significant event given the MASSIVE fan base WHBM commands in Canada, which as I discovered from a quick chat with President Donna Noce, was one of the main reasons that convinced the store to expand into Toronto.
Staying true to the U.S.-based brand aesthetic, the Yorkdale store featured an array of black and white trend pieces, this season speckled with the colour de jour, imperial purple. Floral print sweaters and scarves, suede Mary Janes, svelte fitting black pants, starched collared shirts, prim blazers and winter overcoats canvas the walls with prices in the low to midrange of smart essentials (think LOFT and Ann Taylor), while the store's crème de la crème, the shimmering jewelry, is delicately displayed at the back.
I fell in love with the statement collar necklaces, bedazzled with candy-like gems and dainty pearls, which while on the pricier side ($70 for a heavy-set necklace piece), could invoke a “wow” with even the simplest of white shirts.
After the event, I checked back on the WHBM online store (that will soon utilize BorderFree for Canadian shipping) and the dollar-for-dollar prices were pretty much on par. That said, as I’ve previously mentioned the brand already has a huge following here in Canada through online sales (plus the strategic employ of a dancing Coco Rocha as spokesmodel), which meant that many of the “Black Book” customers, decked out in head to toe WHBM were invited to the event.
You can check out some of my photos below and take note that Canada's second White House/Black Market opens October in Mississauga's Square One Shopping Centre, while the third location opens November 12 at the Upper Canada Mall in Newmarket, Ontario.