For V Magazine's Spring 2014 Issue, editor Stephen Gan tapped Kate Upton, the Sports Illustrated Swimwear model turned Vogue cover girl, to appear on the front of the magazine, photographed by Inez & Vinoodh.
Rather than run two separate covers, the glossy created a special transparent overlay with a photograph of Upton styled by Nicola Formichetti in a Diesel denim bodysuit (below). The reader can peel it back to reveal the real cover, pictured above, which shows the model standing in the exact same pose, wearing a bikini. The accompanying cover line reads, "Why Can’t Kate Upton Keep Her Clothes On?”
Asked about the caption by WWD, Gan explains that the cover concept and accompanying feature are meant to explore the curious connection between celebrity, sexuality and fashion: “It has always intrigued me, as I’m sure it has to most readers, how someone gets embraced by the general public for taking their clothes off and loved by the fashion world for keeping them on.”