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Edie Campbell for Jil Sander: This is the Weirdest Campaign We’ve Seen All Season



Designers have taken many different approaches to their Spring 2014 ads: Hedi Slimane glorified the teen (rich white) girl for Saint Laurent; Raf Simons cast a group of models to join him in Dior's heavenly sphere; Prada chose to focus on the clothes; Marc Jacobs asked Miley Cyrus to kill somebody; Alexander Wang simply said "F*ck it all" and locked himself inside a toilet stall. As we say in fashion, there's more than one way to fry an egg, but who needs all that cholesterol*?

But even with all these varied approaches, Jil Sander's is the weirdest campaign we've seen all season. Photographed by David Sims and featuring models Edie Campbell and Ben Waters (the latter is also a womenswear design student at Central Saint Martins), the ads pick up on the haphazard, lo-fi quality of Internet art. In one photo (below), it looks like Cambell is lost in a wild, tropical garden but also conducting a sexy Google Hangout session.

 Sims and Campbell were both also tapped for Jil Sanders' Fall 2013 campaign





[via Forums]



*Spoiler: I do. Give it to me. 

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