Agent Provocateur has gone all Stepford wife for its new spring/summer campaign, bringing to life the distorted fantasy world of a suburban housewife.
Of course, that is if every bored housewife cavorts around the house in colour popping silk satin and red lace. That is what Agent Provocateur would like us to think, enlisting the help of photographer Miles Aldridge who seemed all too happy to help to bring one of his own personal dreams.
“Shooting with Agent Provocateur was like a childhood dream come true where I drop by unannounced on a school friend to find his mother home hovering in the kitchen in just her lingerie. These sensations from early adolescence run through all my work, like the pink sugar writing inside a piece of well sucked Brighton rock, except the endless word in my rock is woman, woman, woman, woman, woman.”
Taking on the role of the ‘wives’ is Hailey Clanson who can be seen washing floors in a violet plunge bra as well as taking up a spot of hoovering in a black sheer number. The 18-year-old model has stepped into some well trodden heels for the lingerie brand, following the likes of Karen Elson, Kate Moss and Daria Werbowy.
Creative director Sarah Shotten loves the characters that Clanson embodies saying that she was "interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection."
Whether the perfect woman can be found at home or not, she certainly looks powerful here.