Joseph already wooed us back in November after announcing it would celebrating 25 years at flagship store 77 Fulham Road in London by showing its Fall 2014 collections on the runway at London Fashion Week. Now the stalwart British brand has invited all of its friends to join the party (and we could not be happier) with a truly exciting creative collaboration, launching on February 15, to coincide with the runway show.
Alongside Louise Trott, the brand’s creative director, Jil Sander, Rupert Sanderson, Jonathan Saunders, Giles and Balmain have all designed pieces for the celebration, taking their own signature styles and reimagining them in the traditional Joseph black and white palette. From Saunders' floral prints to Balmain’s roaring lion, each piece takes on a new form in the new monochrome collection.
It seems only fitting that the 25th anniversary of the store is celebrated, having done so much for British style and international designers in that time. The founder, Joseph Ettedgui, not only created a beautiful and inspiring hub for London fashion enthusiasts in his West London store but also gave us a gateway to the likes of Kenzo, Yohji Yamamoto, as well as being the first to sell Prada.
Joseph’s own brand is now as synonymous with British fashion as those who have been hanging on the rails of the store for many years, and we cannot wait to see the new collection and get our hands on these fantastic collaborations.