Hang on a moment while we compose ourselves upon hearing the news that London fashion new generation luminary Simone Rocha is teaming up with LA's favourite bum sculpting denim label J Brand.
The Irish-born daughter of designer John Rocha is currently preparing to showcase her fifth collection to the fashion elite at London Fashion Week, but has amassed a large and loyal following since 2012 including red carpet favourites Rihanna and Alexa Chung and Chloe Grace Moretz, who have all stepped out in the 27-year-old's designs.
The industry is no stranger to her talent either; awarding Rocha the Emerging Designer awards at last years British Fashion Awards. And seemingly nor is J Brand, with its own hoards of fans, the well-established denim brand has just about everyone on its customer list from Kate Moss to the Duchess of Cambridge, so this collaboration is sure to fly off the shelves as soon as it launches later this year.
Having signed up for two capsule collections, Simone follows the footsteps of high profile designers Proenza Schouler and Christopher Kane, who have both worked with J Brand in the past. These past partnerships have brought an exciting directional element to J Brand’s classic cut designs and with Simone’s feminine, yet forward thinking collections; we cannot wait to see what the two brands will come up with.