Tomorrow night in Milan, Prada launches a revival of its 'The Iconoclasts' project. The campaign works with top stylists to render new stylings of the label's collections, transforming Prada store boutiques with conceptual installations.
For the latest installment of the project, W Magazine's fashion and style director Edward Enninful imagined Prada's Spring 2014 men's and women's collections in the context of the Harlem Renaissance.
“Miuccia Prada’s work always begins with a conversation," said Enninful. "Drawing from this notion, I looked to the ‘Harlem Renaissance’ for the SS14 installment of The Iconoclasts series. As the ‘Harlem Renaissance’ was a period of original thought – when creative minds inspired and embraced a new cultural identity – I felt that this was an appropriate narrative to incorporate into this season’s Prada collection."
Enninful's stylings will be installed on mannequins at the men's and women's Prada stores on Monte Napoleone through February 24. The women's store will be transformed into "an imagined 1920s club – complete with glittering art-deco bar, evoking the atmosphere of Harlem." The men's store has been set up as a backroom lounge, with game tables and a jazz trio.
The installation will be on display through February 24 and will include new fashion images (previewed here) by Emma Summerton.