Get ready to enter the Pradasphere as the Italian design house has announced a collaboration with luxury retailer Harrods, launching in May, that will allow fans of the label to delve into every aspect of the brand in an interactive, multi dimensional experience to shed light on the inner workings and thoughts of the Prada brand.
Speaking to Vogue today, Harrod's fashion director Helen David said the "Pradasphere will transport our customer into the fabulous world of Prada here at Harrods, marrying two brands synonymous with luxury, design and creativity…We've worked with the Prada team behind the scenes to create a phenomenal, unique experience, celebrating the brand's history as well as the creativity of today."
The Prada-immersed hub will occupy the 4th floor of the Knightsbridge store and will include everything Prada from past collections, collaborative and special projects as well as a Prada cafe where shoppers can take in the experience over a latte. For those truly out to shop, Harrods will be releasing an exclusive capsule collection of ready-to-wear, accessories, shoes and bags that have been inspired from Prada's last 100 years of design.
From the outside, the London Store's windows will also be dominated by the Pradasphere, showcasing all kinds of gems from Prada's burgeoning archives.
While Muiccia Prada, who recently took up the position of joint CEO with her husband Patrizio Bertelli, runs an empire of coveted luxury clothing under the Prada name today, the brand's humble beginnings will be of great interest within this grand exhibition. Ms Prada's grandfather Mario Prada launched the brand back in 1913 as just a small leather goods company, which in contrast to the latest offerings from the Italian house, will make for a taste of history, not simply fashion, when the Pradasphere opens to the public.