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Suki Waterhouse in New Superga campaign

Suki Waterhouse has made herself a household and billboard name fast and furiously in the last year, bagging a Burberry campaign, a Hollywood A-lister Bradley Cooper for a boyfriend, as well as posing for H&M and Sass & Bide. Now she is stepping into the footsteps of the likes of Alexa Chung as the new face of Superga trainers.

Suki Waterhouse in new Superga campaign

(all images: Superga)

The theme of the campaign is based around what is arguably Italy’s greatest secret, ‘Sprezzatura’, the art of looking good without trying. The Italian footwear brand has teamed up with the 22-year-old British model for its Summer 2014 collection, a woman who truly encompasses sprezzatura as well as the young, fresh appeal the casual shoes have at the moment.

If you’re looking to try and create this style yourself, take a few tips from Superga: "Sprezzatura encompasses a certain nonchalance; an effortlessly casual grace that Italian fashion does best. Easily described as an artful dishevelment, the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion." Well that sounds nice and easy.

Suki Waterhouse in Summer 2014 Superga campaign

Suki definitely masters Italian laid-back luxury in the images we have seen as she poses nonchalantly by the pool in a cotton jersey mini dress and leopard print sneakers. Her dark eyes and golden tousled hair look effortless in another shot as she stands over a classic red and ivory scooter in a polka dot tea dress, making us want to take a decadent holiday as we shop for new trainers.

Suki Waterhouse in Summer 2014 Superga campaign

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