Somewhere in between promoting his upcoming film Paolo Alto, and trolling for teenage po0n on Instagram, James Franco found the time to shoot and direct Gucci’s newest campaign video.
The actor took the reigns on this project for the label’s Techno Color eyewear collection, tapping model and legal adult Natalia Bonifacci to play the love interest with whom he becomes smitten after seeing at a pool party, swimming in the water wearing—you guessed it—Gucci aviator lenses. The chase continues through a bamboo-covered alley and a billboard on a hill, ending with the pair driving off into the sunset. Or…maybe the afternoon. The whole spot is shot in this weird 70s brown filter, so it’s hard to tell.