Fendi's celebrating the opening of its new London flagship by giving back to the kids…with the help of a few big names, and label-obsessed folks with deep pockets. The Italian brand's launched its Peekabo Project, a line of celebrity-designed bags to benefit the Kids Company, a charity to aid child abuse victims. Fendi's tapped 10 celebrities to design 10 limited-edition versions of its Peekabo bag, to be auctioned off from now to May's end.
The bags each represent its creator's personal taste, although some, like Cara Delevingne's, which has her initials emblazoned on it, are easier to spot. Jerry Hall created a bight red croco-embossed carryall inspired by Chinese culture, Naomie Harris' monochrome butterfly-spangled tote reads, "Truth, Love, Freedom" in it's "peekaboo" pocket, and Georgia May Jagger silkscreened a photo she took herself onto her version…before decorating it with a million sequins. The most fun option has to be Adele's, which is decorated with a set of flirty lashes and rainbow-colored resin studs down the sides.
It's a collection for charity, so the starting bids (most at £15,000) are predictably steep. But when you're a wealthy person who luh da kidz, we guess money is of little concern. So far, Gwyneth Paltrow's white reptile-embossed bag is currently in the lead with a £20,000-pound bid, while Naomie and Zaha Hadid's follow at £18,000 and £16,000, respectively.
If you've got the extra cash lying around, you can bid on the bags here.