Giambattista Valli is expanding his brand, adding a new label to the roster. The designer will unveil his latest line, Giamba, during Milan Fashion Week this September, which he says will run "in parallel to the designer brand." Valli promises this new label will be more "playful, underground and sexy," though he thinks this new side of him will appeal to his current fan base as well as new customers.
Giamba will churn out two main and pre-season collections per year, under the umbrella of GBO, a company Valli set up with Mario Bandiera to oversee ready-to-wear production and now, Giamba collections. We don't know much yet about price points, but I wager Giamba will be slightly less expensive than its main sister label–and significantly less than Valli's couture offerings.
I guess we'll have to wait until September to find out. It'll be exciting to see what Valli has up his sleeve!