Kim Kardashian and Kanye West's wedding photo broke records in recent weeks, becoming the most liked photo in Instagram history with over 2.29 million likes to date. But they didn't get so many likes without a lot of hard work. Kanye tells Page Six that it took half a week to get the photo just right, no thanks to Annie Leibovitz, who was supposed to shoot the wedding. Apparently, photographing Kim K in one wedding dress was enough for the shutterbug. West says Leibovitz pulled out of her photographer's duties one day before the nuptials. “She was afraid of celebrity," Kanye hypothesized, forgetting for a moment the countless celebs Leibovitz has photographed over her career.
The couple, committed to having that hazy Leibovitz-style filter on all their photos, then took matters into their own hands and tried to recreate the photographer's famous aesthetic by tweaking the photo themselves. “Because Annie pulled out, I was like, ‘Okay, I still want my wedding photos to look like Annie Leibovitz,’ and we sat there and worked on that photo for, like, four days because the flowers were off-color."
Four days, though? Don't worry, it was all in the name of bringing the medium of Instagram up to West's lofty levels: "Can you imagine telling someone who wants to just Instagram a photo, who’s the No. 1 person on Instagram, ‘We need to work on the color of the flower wall,’ or the idea that it’s a Givenchy dress, and it’s not about the name Givenchy, it’s about the talent that is Riccardo Tisci—and how important Kim is to the Internet. And the fact the No. 1 most-liked photo [on Instagram] has a kind of aesthetic was a win for what the mission is, which is raising the palette." YES, ya'll it's about the marketability of the couple and their friends–not their blissful union and commitment to raising a family with love and respect.