Australian activewear brand Lorna Jane has beaten some of the country's best retailers to take the number one spot for the Retail Fashion category in the Social Pulse 2014 report that analyses Australia's most engaging social media networks. Inside Retail reports that the top ranking is because of the brand's Facebook page engagement.
Although the always-growing Facebook page is just short of one million "likes," it still comes in at number 14 for the most amount of fans on an Australian retailer's page. But it is because of the engagement with its audience that Lorna Jane beat top brands like Bonds, Sass & Bide, Nike, Country Road and General Pants Co in this year's report.
With the highest engagement rate of 1.65%, and a share engagement of 14.05%, it is clear that the Lorna Jane brand voice is being heard loud and clear. The brand's social media performance also translates into online sales, with the e-commerce site receiving sales equal to that of 16 stores.