After 15 years of outstanding success, Sass & Bide founders and best buddies Heidi Middleton and Sarah-Jane Clarke have decided to leave their prestigious label in the hands of Australian department store Myer. Anthony Cuthbertson, who has consulted for Victoria Beckham and Mulberry, will take on the reigns of Design Director, and Bonnie O'Hare has been appointed Art Director.
“Heidi and Sarah-Jane’s departure from Sass & Bide has been in planning for some time as they have been transitioning out of the business." Myer told Vogue. "Myer wishes Heidi and Sarah-Jane well, they go with our great good wishes, and we expect they will be associated with Sass & Bide for a long time.”
Middleton and Clarke also told Vogue that it was a joint decision to move on from the brand "while it was flourishing." And flourishing it is, with celebrities like Eva Longoria, Drew Barrymore and Ashley Greene recently spotted wearing Sass & Bide designs on the red carpet.
We can't help but wonder what the loss of Middleton and Clarke will mean for the brand moving forward. Middleton and Clarke were always walking advertisements for their much-loved brand, but somehow we can't see the newly appointed Cuthbertson rocking their signature embellishments.