It’s an absolute honour to sit front row at a fashion show, and an even greater privilege to be placed next to fashion mogul Anna Wintour. While anyone with the slightest interest in fashion would be well and truly chuffed to be in Baz Luhrmann’s position at the Chanel Fall 2014 Haute Couture fashion show in Paris, the Australian director had business on the mind.
Baz told WWD he’s completing the new Chanel No.5 perfume campaign, a 58-second advertisement that was filmed with Gisele Bündchen in Sagaponack, New York. “Gisele has been a revelation for me, just in the fact that she’s given a real performance and a beautiful performance,” he informed WWD.
The man responsible for repeat viewings of Moulin Rouge and The Great Gatsby in our lounge rooms also added that he tried to incorporate the supermodel’s busy, multitasking way of life into the ad.
“It isn’t her, but it’s definitely a little story that evokes Gisele, who I think is probably the Chanel woman now — that modern Chanel woman who can absolutely be doing a sport one minute, have a private moment to herself, have a career, have children, have a relationship but also have love and romance,” he explained.
Although we have to wait until the end of the year for the ad’s release, we have an idea of what to expect, with the Australian director having worked on the first ad in 2004 with Nicole Kidman.