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Julia Restoin Roitfeld Fronts Maniamania’s New Campaign

Cult Australian jewellery label Maniamania has just announced that French-born, New York-based model Julia Restoin Roitfeld is the new face of its latest fall campaign dubbed “Obscura.” Shot by Bjorn looss with a set designed by Anna Karlin, the shoot for the new season takes inspiration from the 1977 horror film, Suspiria.

The video by Hendrix & Belle debuted exclusively on, with just over a minute of Julia’s borderline-creepy performance. Although the short was inspired by Suspiria, her dark, vampire-like lips, wet locks and disconnected movements reminds us a little of our favourite supernatural 90s film, The Craft.

Julia joins the other big-name faces that this beloved label has secured, including Abbey Lee Kershaw and Bambi Northwood-Blyth, who both have that special bewitching aura Maniamania craves.

We can tell the daughter of former French Vogue editor Carine Roitfeld is pretty chuffed about fronting the campaign having posted a couple of images to her Instagram already, describing one shot as her “best #dontmesswithme face.”