You wouldn’t think a grocery store would be making its mark in the fashion industry, especially when you usually only get socks, undies and maybe a Bonds hoodie when you pass that aisle during your midweek food shopping. But Coles is taking its expansion into fashion very seriously, with Ragtrader reporting on the growth of the store’s in-house fashion brand, Mix Apparel.
The range has recently touched down in 50 new stores, meaning the Mix Apparel collection is now available in 132 stores. “Australians appreciate great value and the Mix Apparel range gives them just that,” Coles Business Category Manager Apparel, James Lavdas told Ragtrader. “Affordable fashion that is on trend, fantastic quality and easily accessible.”
Even the brand’s online presence is skyrocketing, with a 300 percent increase over last year’s online sales and a 47 percent increase in searches for Mix Apparel online. Not only has the brand branched out from its initial basics range into on-trend fashion pieces, it’s also tapped some iconic Australian faces for the campaigns, including Ashley Hart and Daniel McPherson.
A mix of fashion bloggers are also backing the brand, including Where The Styled Things Are and They All Hate Us, convincing consumers this up-and-coming label is hip and happening. The relatable models like Ashley and Daniel, the stylish bloggers and Mix Apparel’s growing online community taking selfies for the brand’s social media competition make it easy to see how these wallet-friendly and fashionable pieces can be styled well.
With prices starting at just $6 for women, plus the option of being able to liven up your mandatory grocery shopping, we’re completely sold. Find out if Mix Apparel is sold in a Coles near you, or simply buy online.