Another glossy has fallen victim to the online takeover. Shop Til You Drop mag (which only recently went from a monthly to fortnightly frequency) will now only print four issues a year in its new bid to focus online. The magazine will still produce an online edition once every two weeks, with the print issue sticking around to support this new online direction.
Staff of our favourite all-things-shopping mag will face redundancy or redeployment as a result, with the new digital version of the magazine relying mainly on freelancers. Only a select few of Shop Til You Drop staff will cross over with the new development, but the changes will apparently not take place for another month.
The new digital focus comes after the magazine’s online counterpart relaunched earlier this year. Since German media giant Bauer Media bought out ACP Magazines in late 2012, many other changes have taken place, like fashion glossies Grazia and Madison closing, and ELLE Australia’s launch.
