The market of celebrity lifestyle sites is fast becoming oversaturated–but not without the help of Reese Witherspoon, who is the latest blonde actress to announce that her burgeoning brand finally has a name. Ladies and gents, prepare yourselves for Draper James, the actress’ forthcoming lifestyle venture.
The site will shill things like lingerie, kitchenware, homewares, stationery, clothes and accessories–even items for babies. But unlike Draper James’ celeb-backed counterparts, Blake Lively‘s Preserve and Gwyneth Paltrow‘s Goop, Witherspoon also plans to have a brick-and-mortar location for her site, due to open next year. Paltrow opened a pop-up shop for Goop back in early May (accounting for her marked absence at this year’s Met Gala…not that she was too jazzed about going this year anyway), but that only came six years after its launch. Looks like Witherspoon is coming out of the gate with big plans for domination.
And if you’re thinking that Mad Men had something to do with the name of the site, you would be mistaken. According to E! News, Witherspoon settled on Draper James as an ode to her grandparents and southern upbringing. Aww.
We’ll have to wait until 2015 before the launch, but it’ll certainly be a buzzy one, I think mostly because people will be curious to see how this site is different from Goop or Preserve. But in spite of their differences, all three are the same in that they’re providing already rich ladies with more pocket change.