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Custom Tailor Indochino Sets Up Camp with Toronto Showroom

It was around Father’s Day that I wrote about travelling tailor Indochino and its mission to suit and boot the discerning gents of Toronto for under $500. The venture from the Vancouver retailer was extremely well-received, which is why the brand is seeking to return to the big T Dot with a permanent showroom.

Beginning August 1, Indochino will set up camp at 425 King Street West, where it will house a showroom and once again offer its unique selection of one-of-a-kind garments. How will it work? Well, men are invited to book half-hour appointments to get measured, receive styling advice, view products and build a unique custom suit with the help of a personal stylist. Once they receive their garment four weeks later, customers can book follow-up appointments for fit checks and update their measurement profile as their weight fluctuates (after those long weekend BBQs).

Custom tailor Indochino

Image via Indochino

Need I emphasize how great of an idea this is for any upcoming wedding parties? The women of the big day can head over to Amanda-Lina’s Sposa Boutique in Woodbridge for a Say Yes to the Dress experience (they’re still looking for participants), while the guys can indulge in some made-to-measure suit shopping for their perfect bro-date.

“We owe it to Toronto to launch the next stage of our adventure in the city,” says Kyle Vucko, Indochino’s CEO and co-founder in a press release. “It’s been one of our best markets right from the start, we have a loyal customer base, plus our pop-up event earlier this year was our most successful ever. We have ambitious plans for our showrooms and are excited to find out where we’ll be a year or two down the line.

“Our pop-up events introduced guys to the Indochino way of getting styled, measured, and dressed. We want to extend that experience with the showroom and develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time.”

Custom tailor Indochino

Image via Indochino

This opening also coincides with the launch of Indochino’s Fall 2014 collection, which will be exclusively displayed in Toronto. As for the all-important price point, in keeping with the travelling tailor concept, suits will start at $449 and shirts from $79. Appointments can be booked by following this link.

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