In a retail landscape pockmarked with shocking closures and sales slumps, Montreal-based brand Dynamite is one of the few national retailers to not only remain standing, but actually be prospering in the Canadian market. Marking a significant milestone in its history this fall, the brand will be celebrating its 30th anniversary, for which the company will be evolving the stores’ appearance and releasing a newly revamped collection in its latest lookbook.
As the company touts, the new designs will offer a curated collection of trend-inspired and classic outfits for a young woman’s busy lifestyle, “with the versatility to take her from work to play, and from day to night.” Leather-look jackets, skinny jeans and simple white tees offer a casual and carefree ensemble, while a knit jacquard skater skirt teamed with a floral bomber blouse make the transition from summer to fall just a little bit easier. I also adore the jacquard bodycon dress with zipper detailing and pity the fool who fears wearing white after Labor Day.
“We are thrilled to announce this transformation, marking the evolution of Dynamite into a modern, sexy, smart and edgy brand for the savvy shopper with a strong sense of style,” said Anna Martini, president of Groupe Dynamite, in a press release. “This new chapter in our 30-year history promises to offer a curated collection of on-trend items for today’s sophisticated shopper.”
Along with an edgier lookbook, Dynamite’s branding will also take on a fresher feel, with a new, sleek logo and a white store design featuring modern accents with a touch of glam. It sounds very White House | Black Market, as the brand states that the store locations — all 115 of them — will “take on a loft-like living space to reflect the Dynamite woman’s lifestyle.”
As for when you can expect to see the new designs, the Dynamite Fall 2014 collection will hit stores August 11, while the renovated façade will begin to roll out thereafter.