In her role as one of the new faces of Impulse, Bambi Northwood-Blyth has been placed in charge of the brand’s Instagram for an entire week. From September 1, the Aussie model and savvy Instagrammer will take over the social media page for a total of seven days.
The move is in conjunction with a new look and feel for Impulse, which recently launched Erin Heatherton, Zippora Seven and, of course, Bambi as the new faces of the brand. With Bambi’s Instagram following of 150K+, the decision to take advantage of the bushy-browed model’s always-rad aesthetic is a smart one.
We’re told to expect photos of Bambi’s on-the-go lifestyle with her favourite Impulse fragrances. Perhaps we’ll see a little less of her hubby, Dan Single, and a few more selfies in the week-long event. When asked about what it takes to nail a good selfie, Bambi said, “Some people say it’s about angles but I think it’s about lighting and of course a good filter.”
She added, “Long limbs help too. Erin is really good at it because she has such long arms!” Perhaps that’s why the Victoria’s Secret model has more than double Bambi’s Instagram following.