We’re only just into fall and Coach is already launching its holiday campaign, featuring a set of young, up-and-coming artists. Zoe Kravitz, The Giver‘s Odeya Rush, singer BANKS and actor Christopher Abbott all star in the label’s “Dreamers” campaign, shot by Mikael Jansson.
Each subject is photographed portrait-style in black and white: Zoe smiles as she gets drenched in a downpour, while Christopher quietly reflects on precipitation by a lake. BANKS is pictured brooding underneath a tree and Odeya stands and stares into the camera in an oversized shearling coat.
So, why these four subjects for Coach’s latest? Creative Director Stuart Vevers explains: “The idea of the ‘American dream’ is relevant all around the world – independent spirits who lead their lives in an individual, unexpected way. The Coach Dreamers campaign offers a glimpse into the lives of four such souls. It captures the personality and attitude of the collection, as well as the people who will make it uniquely theirs: it celebrates cool, effortless ease, optimism and a sense of spontaneous freedom – all inspired by the spirit of Coach.”
Check out the images from the campaign below.