Over 10 years ago, Dove started the conversation about “real beauty” to help create a world where beauty is a source of confidence. Today, the brand announced that it will be releasing a new film titled Legacy as part of the Dove Self-Esteem Project, which aims to reach 15 million young people by the end of 2015. The film shows how important it is for women to see the beauty within themselves, so that those positive thoughts and feelings can be passed on to the younger girls in their lives.
In the clip above, mothers and daughters wrote two lists; what they like and dislike about the way they look. In the end, it is revealed that the daughters’ lists are similar to their mothers’ lists, which shows how connected the girls are when it comes to their feelings on beauty and self-image and how their mothers influence these thoughts.