Chanel No. 5 is gearing up for its next TV ad and the brand has tapped director Baz Luhrmann to helm the project. Gisele Bündchen is set to star in the spot and, knowing the model and Luhrmann’s penchant for the flashier things in life, it’s shaping up to be an epic showing.
So excited to introduce a behind the scene picture of my next campaign for @chanelofficial. #chaneln5 #theonethatiwant Muito feliz em mostrar a primeira foto dos bastidores da minha próxima campanha para @Chanelofficial.
Images of the print campaign have leaked — one image shows Gisele resting in the crook of a giant “5” marquee light. In the second shot, the model’s shadowy figure (clad in a gorgeous floor-length gown, naturally) looms in an alleyway with both the trademark Chanel double Cs and “5” marquee illuminating the dark side street.
According to ELLE U.K., Gisele shows a sportier side in the commercial, filmed running on the beach in a navy wetsuit and matching Chanel
The commercial is set to premiere October 15.
[via ELLE UK]