When beauty and technology meet, the results can be quite amazing. In a feat of digital innovation, Maybelline New York, official beauty sponsor of Toronto’s World MasterCard Fashion Week, will be taking Google Glass backstage to give Canadian fashion lovers a firsthand look at beauty trends and how they are being translated to the stage through the eyes of lead makeup artist Grace Lee.
A first for a large-scale fashion event in Canada, #MNYGlassPass will provide unique and up-to-the-minute beauty content from backstage at the shows and share it across the brand’s social platforms. Lee will don the glasses and as she creates looks for each show, her work will be recorded and shared. The content will include step-by-step makeup tutorials, beauty tips and a clear view of each product used. And considering Lee will be keying all 35 shows this season, it’s sure to be an exhilarating ride. Check out Lee’s work throughout World MasterCard Fashion Week from October 20 to 24.
Glass content can be viewed on the MaybellineNYCanada channel on YouTube, and by following @MaybellineCAN on Twitter and Instagram.