Being a beauty junkie is about to become an even better feel-good activity. New prestige beauty website Beautykind is set to launch Monday to help spread some good karma around, just in time for some pre-holiday shopping. Founders Hil Davis and Gina Kohler are giving consumers the chance to donate five percent of every purchase to a cause of their choice — and if the cause is not listed, they can let the website know and Beautykind will do its best to make sure it happens.
“It’s the power of aggregation, from $5 to $10 at a time, that really makes this powerful,” said Davis in a statement to WWD. “We’ll have 10,000 causes at first, but within the next three months, we’ll have over 1.1 million.”
The company, which has adopted a similar philanthropic philosophy to fashion brands Warby Parker and Toms, will carry 50 to 60 brands, including GlamGlow, Nest Fragrances and Erno Lazlo. The guilt-free shopping experience will be a way to not only look good, but do good and feel good. Good all around.