Elizabeth Arden announced today that 20-year-old model Karlina Caune has been named its Brand Ambassador. An exclusive agreement was signed by the beauty giant and the Latvian model who will be appearing in advertising campaigns, marketing programs and public relations events, according to a press release from the brand. In addition, the young model will be active on its social media and digital platforms.
“The modern Elizabeth Arden woman is a passionate, multi-cultural individual who leads an active professional lifestyle,” says Scott Beattie, Chairman, President and Chief Executive Officer, Elizabeth Arden, Inc. “In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand.”
This news comes just a few weeks after 19-year-old Kendall Jenner’s Estee Lauder contract was announced and could be a move to attract a younger customer. “I am honored to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well,” says Caune. “She was a woman ahead of her time and her philosophy about embracing women’s natural beauty is inspiring to me. I’m excited to join this community that supports strong, confident women.”