Maison Martin Margiela Pulls a Saint Laurent with New Name Change

 

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The change appeared on yesterday’s show notes without any fanfare, blink and you may have missed it. Much like when Hedi Slimane took over at what we now know as Saint Laurent, Margiela has adopted a similar move for its new creative director. A rep for Maison Margiela noted that the new name “reflects the evolution of the house.” Friedman points out that Margiela did not make an official announcement regarding the name change and in some respects, we think that’s appropriate for a house that has traditionally kept the identity of its designers anonymous, prior to Galliano. A quiet change seems to be just its style.

[via NYT]

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