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Maison Martin Margiela Pulls a Saint Laurent with New Name Change

There have been many changes at the house of Margiela since John Galliano was hired as its creative director, but The New York Times‘ Vanessa Friedman picked up on another small but major alteration at the label. Maison Martin Margiela quietly updated the name it has used since it was founded about 27 years ago to simply Maison Margiela. 


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The change appeared on yesterday’s show notes without any fanfare, blink and you may have missed it. Much like when Hedi Slimane took over at what we now know as Saint Laurent, Margiela has adopted a similar move for its new creative director. A rep for Maison Margiela noted that the new name “reflects the evolution of the house.” Friedman points out that Margiela did not make an official announcement regarding the name change and in some respects, we think that’s appropriate for a house that has traditionally kept the identity of its designers anonymous, prior to Galliano. A quiet change seems to be just its style.

[via NYT]