The New York Times is looking to further expand its style coverage by adding a print section dedicated to men’s fashion and lifestyle. Plainly called “Men’s Style,” it will run the first Friday of each month, compared to the main Style section, which comes out on Thursdays and Sundays. Thursday Styles was the last new section added to the paper in 2005.
Supervised by style editor Stuart Emmrich, the new addition comes as the The New York Times looks to beef up its print edition in an effort to collect more advertising dollars. Men’s Style will launch on April 3 with about 12-14 pages in the section.