Famed 60s model Twiggy has been named brand ambassador for L’Oréal Professionnel UK. Her signature look included a mod haircut and drawn-on lashes, so we’re not surprised to see her partnering with the haircare brand.
Twiggy recalled the time she had her hair chopped off at House of Leonard, telling Vogue UK, “Leonard saw me and he said: ‘I’d like to do a new haircut on you, would you be up for that?'” Daniel Galvin was responsible for her first set of highlights, making her iconic cut blond in 1966. “So in a way it was the hair that kicked the whole thing off, which is why this partnership with L’Oréal Professionnel is a nice one. Daniel Galvin was the one who did my colour back in 1966 for those famous shots, and he did my colour again for this shoot, so it’s come full circle.”
The 65 year old will serve as the face of L’Oréal Professionnel’s Majirel High Lift, Shimmering Blonde Service campaign, which is slated to go live in professional salons next month.