Kendall Jenner’s turn at Estée Lauder begins with this 39-second spot for the brand’s Little Black Primer product. Kendall’s clearly been practicing her smize in the mirror in anticipation of this ad, for which she casts several side-eye glances — not the shady kind, the sexy, mysterious kind.
The product is supposed to tint your lashes black, work as a base to punch up your regular mascara (which, if Estée Lauder had a choice, we’d wager would be one of its own mascaras) or as a tool to seal your mascara with its water-resistant formula. The film shows Kendall’s lean silhouette, her dark brown locks blowing in the wind of an expertly placed diva fan (à la Beyoncé), interspersed with close-ups of her eyes and a couple shots of her stomping around in her peep-toe booties.
Quite a debut from the buzzy up-and-comer. Watch Kendall in action above.
[via Estée Lauder YouTube]