Prada unveiled its latest installation of The Iconoclasts last night at its SoHo flagship to a crowd of flamboyantly dressed guests and a sprinkling of similarly decked out celebs, a grouping which included Dwyane Wade, Gabrielle Union, Tracee Ellis Ross, Kesha and Hailee Steinfeld. Most of the guests who turned out seemed to touch on the mood of the exhibit, which was in itself quite delightfully ostentatious.
Miuccia Prada tapped the talents of costume designer Michael Wilkinson (the man behind the flawless American Hustle wardrobe) and set designer/architect Tim Martin. The pair produced an army of mannequins with rhinestone-encrusted eyes, dressed in an array of cool girl club looks that did not skimp on fur or bling. On tap was everything from bikini tops and hot pants to sparkling floor-length gowns.
The space was a bit cramped with the crowd, but it did little to take away from the stunning display. Mannequins were positioned throughout the store space and as you walked down the stairs, giving guests opportunity for plenty of Instagrammable moments. In the thick of it, Hailee, whose mother was also on hand for the evening, mused on her earliest memories with the brand. “I feel like they’d [her Prada memories] have to do with you,” she said turning to the matriarch, who helped pinpoint Hailee’s first stint with Prada. “It was when they brought out the striped dress for you,” her mother replied, in the way of a mom who remembers every single thing you’ve ever worn does. “Yes! The first time I wore Prada to the SAG Awards in 2011, I wore the most spectacular orange, pink, black and white striped dress,” Hailee continued. “It was a moment.”
One that we all remember.