Swiss watch company Hublot is finally showing the ladies a little love. The brand has tapped Bar Rafaeli as its new ambassador – the first female to hold the title. Hublot chairman Jean-Claude Biver sees Ms. Rafaeli as the perfect woman to front the brand, based on her credentials and public persona. “We think that from the age point she is close to our customer, she is an entrepreneur, she is quite independent, she is elegant but still somehow low profile and she is a little bit sporty,” he told WWD. “So we said ‘if she has all this let’s start with her.'”
Hublot fêted the new addition to the family and the groundbreaking of its Fifth Avenue store this weekend. She will join names like Dwyane Wade, Usain Bolt, Jay Z and Kobe Bryant, who have all served as ambassadors for the label.