In recent years, Topshop Unique has become one of the coolest tickets at LFW, but it’s not all about those front row attendees. Each season, Topshop tries to push the digital boundaries to create a socially innovative show that anyone can enjoy from the comfort of their own home.
Never content with simply livestreaming the catwalk, Topshop always goes the extra mile to get fans involved. For this Sunday’s show, the brand enlisted the help of Twitter and erected six giant digital billboards across the U.K., including Manchester, Liverpool and London, which will break down the trends as they emerge on the runway. If you fall in love with the runway trend and want to discover how to emulate the look at a fraction of the price, simply tweet the relevant trend hashtag @Topshop and you’ll receive a curated edit of the pieces currently available to buy in Topshop stores.
Haven’t dabbled with social currency yet? Then there’s no better time than during Fashion Week. Head over to Topshop’s flagship in London’s Oxford Circus where there’ll be a special vending machine asking you to simply tweet to receive treats.
If watching the show online or on the big screen at the London flagship still just doesn’t do it for you, then tweet @Topshop with a review of the show for the chance to win a ticket to the Spring 2016 show. Maybe there’ll be a front row seat with your name on it next season.